How a Pinterest Pin can help your Small Business get Free Traffic

by Paula VanDoren December 13, 2021

Pinterest get free traffic for your Small Business

Pinterest is different than other social medias because it depends on pins and the search bar. It is more of a visual search engine that shows the viewer the best ideas and content that match the search that the user has typed in. Use it to drive traffic to your blog, website or product.

Pinterest is fueled by information and not followers.

Free traffic = the Power of Pinterest

Pinterest Marketing is an fantastic tool to help increase links back to your Website or Blog

With over 250 million active users and over a billion pins it is a great place to start shopping, to look up new trends in 2022 or fun DIY ideas and more! Pinning drives more traffic for you! It is more effective at gaining traffic back to a website or blog more than any other social media source.

When you visit image based Pinterest all you see is gorgeous images with short descriptions. It has color and easy reading titles that would be visible small when on even a smartphone screen.

Better Looking Pins = More Clicks = More Potential Traffic

Like this:

You can hire a graphic designer or make your own.

To learn more about how to make images when you don't have a lot of experience check out: Canva https://www.pinterest.com/pin/291045194680094448/

To start you will need a business profile, the sign-up process is rather simple. You will need a business name and an email. When you have an account set up, you can create pins and look at audience insights, which breaks down your followers, as well as Pinterest users in general.

How to use Pinterest for business 2022

There are 2 types of content that can appear on your Dashboard Business Profile:

Your Saved content: saved from Pinterest or a site that you do not own. It's an easy way to save and organize the ideas you like or want to read later from all over the web with the Save to "P" button.

Your Published content: the Pins you create or content you save from a claimed website or a claimed account.You can even connect your shopify account by installing the "Pinterest Shopify" app to upload your product catalog and publish Pins for items you sell.

Creating a Pin

You can create your own pins: Pinterest recommends pins in 2021 sized is 1000 × 1500 pixels. You can create a 600 × 900 pixels, 1200 x 1800 pixels, or 2000 x 3000 pixels. The size of 2:3 aspect ratio that Pinterest recommends. This will affect your seo and auto share ability that the site recommends if not correct.

At least start getting your pins up. Ask for help or hire someone that knows how to do it if you don't feel comfortable doing it yourself. Check out other pins and see what attracts your eyes.