How a Pinterest Post can help your Small Business

Pinterest is different than other social medias because it depends on pins and the search bar. It is more of a visual search engine. Pinterest shows the viewer the best ideas and content that match the search that the viewer has typed in. It is fueled by information and not followers. Free traffic = the Power of Pinterest

Pinterest is an fantastic tool to help increase links back to your website or Blog

With over 250 million active users and over a billion pins Pinterest is a great place to start shopping, to look up new trends or fun DIY ideas and more! Pinning drives  more traffic for you! It is more effective at gaining traffic back to a website or blog more than any other social media source. When you visit image based Pinterest all you see is gorgeous images with short descriptions. It has color and easy reading titles that would be visible small when on even a smartphone screen.  Like this:

 Paint pouring acrylic

 You can hire a graphic designer or make your own.

To learn more about how to make images when you don't have a lot of experience check out: Canva

 To start you will need a business profile, the sign-up process is rather simple. You will need a business name and an email. When you have an account set up, you can create pins and look at audience insights, which breaks down your followers, as well as Pinterest users in general.

pinterest for business blog

With Pinterest there are 2 types of content that can appear on your Pinterest Business Profile:

Your Saved content: saved from Pinterest or a site that you do not own. It's an easy way to save and organize the ideas you like or want to read later from all over the web with the Save to Pinterest button.

  • Your Published content: the Pins you create on Pinterest or content you save from a claimed website or a claimed account.You can even connect your shopify account by installing the "Pinterest Shopify" app to upload your product catalog and publish Pins for items you sell.

  • Creating a Pin

  • You can create your own pins: Pinterest recommends pins in 2021 sized is 1000 × 1500 pixels. You can create a 600 × 900 pixels, 1200 x 1800 pixels, or 2000 x 3000 pixels. The size of 2:3 aspect ratio that Pinterest recommends.  This will affect your seo and auto share ability that the site recommends if not correct.

  • At least start getting your pins up.  Ask for help or hire someone that knows how to do it if you don't feel comfortable doing it yourself. Check out other pins and see what attracts your eyes.

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